#WE MAKE DESIGN FIT.
>>THINK LOCAL, WORK GLOBAL.<<
We work in an efficient network with experts from science and practice in the areas of design and marketing.
In individual teams we deal with complex issues and can achieve innovative results effectively.
We work local and act global. The network partners are located in Germany, USA and Asia, our customers are mainly situated in Europe and Asia. We work out of our local offices or if required at the client's site.
PROF. DR. RER. POL. JAN OF
Designer, MBA. Studied Transportation Design at Pforzheim University and International Marketing at the European School of Business Reutlingen (ESB). His Master's thesis "Design Evaluation System - A methodology to objectify design decisions" was awarded the Otto-Johannsen price. In his dissertation „Brand formative design - development and assessment of product design from a future, brand and consumer perspective“ he worked on the success effectiveness of design elements in building multidimensional brands.
Stations at WMF, Designedge USA, BMW Group/ MINI, and Hyundai. He is the exterior designer of the Hyundai Qarmaq concept car.
He is professor für creative economy at the faculty of design at Pforzheim University.
We have developed methods in order to execute design processes more efficiently and create designs more effectively.
DESIGN UP - COSTS DOWN
Design specific cost reduction strategies
DESIGN EVALUATION SYSTEM
Design result and process optimization
DESIGN OBJECTIFICATION AND MEASUREMENT
Co-design development process and identification of consumer preferences
BRAND FORMATIVE DESIGN
Brand and consumer centered design
Our interest is to identify what consumers really like - always under the premise of our customer's sustainable economic success.
We work for various global market leaders. Particularly we have experience in the areas automotive, luxury and sporting goods as well as household and garden equipment.