#1 DESIGN EVALUATION SYSTEM
STRUCTURE OF THE DESIGN PROCESS AND DEFINITION OF OBJECTIVES AND EVALUATION CRITERIA.
INTERDISCIPLINARY AND NEUTRAL EVALUATION OF DESIGN PROPOSALS; DECISION PREPARATION AND RECOMMENDATION.
ASSESSMENT, COMPARISON; DOCUMENTATION AND CONTROLLING CONCERNING DESIGN; DERIVATION OF OPTIMIZATION POTENTIAL.
Reduction of design development costs, reduction of time-to-market, optimization of design capacity, targeted product development.
Structuring and assessment of the design process and design results by own tool. Definition and weighting of objective and subjective evaluation criteria.
Evaluation of design proposals in terms of technical, marketing and design specific analysis by interdisciplinary teams consisting of design, marketing and technology experts. Report and recommendation to decision makers.
Reduction of unnecessary design loops leads to reduction of development and tooling costs.
Release of design capacity. Reduction of time-to-market. Neutrality, verifiability, traceability and monitoring of design decisions. Targeted product development, optimization, and insights for future development projects. Improvement of comparability with own products and competitors.
#1 DESIGN EVALUATION SYSTEM
RESSOURCE BASED OPPORTUNITY STRATEGY.
MARKETING CONCEPT AND PRODUCT DESIGN.
Limited product portfolio. Seasonal dependence of the product category "groomers". Dependence of winter sports and snow. Uncertainty: Demographic and climatic change.
Analysis of resources and skills. Market analysis and identifcation of potentials and new markets. Development of technical and sales-specific concepts, based on the core competencies of the producer.
Vehicle and distribution concept for yearly usage: Snowcat can be converted to wheel drive; the cab is adjustable in height for a better overview. In the winter season, the vehicle can be used as a snow groomer in ski resorts, in the summer months on agricultural holdings. The compaction of arable land can be reduced by the use of caterpillars; furthermore this concept is very suitable for ensiling or as a conventional tractor.
#2 BUSINESS STRATEGY
#3 PLUG&PLANT -CONCEPT DEVELOPMENT FOR MICRO GARDENS.
DISTRIBUTION AND PRODUCT CONCEPT.
Trend „Urban Gardening“: People become mobile and have less time and room for gardens. Nevertheless there is a desire for gardens, own plants and organic products.
Market analysis, segmentation and concept development. Benchmarking and transfer of ideas from other branches.
Plug&Plant Concept: Micro gardens can be configured individually from a modular system and ordered online. In addition a large and varying selection of accessories is offered. The gardens can be connected to a computer-controlled irrigation system. Plug & Plant promises relaxation and pleasure when creating and maintaining.
#4 GROOMER DESIGNS
#5 CO-DESIGN AND CONSUMER PREFERENCES.
CONSUMER-ORIENTED DESIGN DEVELOPMENT; INCREASE OF DIFFERENTIATION POTENTIAL; PROTECTION AGAINST IMITATION.
REDUCING THE RISK OF DESIGN-CAUSED PRODUCT FLOPS.
IDENTIFICATION SO FAR UNKNOWN PREFERENCE PATTERNS OF CONSUMERS.
Product differentiation on multiple functional levels and protection against imitators; targeted, consumer-specific design; cost reduction.
Analysis of existing design and product strategy; development of targeted product design proposals; application of an own co-design process tool with integration of relevant consumer groups; data analysis.
Identification of patterns in consumer preference; design-specific segmentation, hierarchy of effectiveness of design characteristics and increase of the design output at a given costs input; objective design decision recommendation from a consumer perspective. Reduction of the risk of flops.
#5 CO-DESIGN AND CONSUMER PREFERENCES.
#6 DESIGN EFFECTIVITY VERSUS COST EFFICIENCY.
COST-ORIENTED DESIGN DEVELOPMENT.
COST AND EFFECTIVENESS BASED DIFFERENTIATION STRATEGY.
HIERARCHIZATION OF DESIGN EFFECTIVENESS; ALLOCATION OF SAVINGS POTENTIAL AND AT THE SAME TIME DESIGN-RELATED ATTRACTIVENESS ENHANCEMENT.
Increase of design productivity; variation reduction and at the same time increase or maintain design-related attractiveness and differentiation ability.
Analysis of existing products in terms of potential savings; Modularization and hierarchy of design-effective components; cross-brand and cross-series strategy.
Specific design proposals for reduction of components of 30%. Reducing production and distribution costs. Increase or maintenance of design-related attractiveness, increased differentiation, design effective budget allocation.
#6 DESIGN EFFECTIVITY VERSUS COST EFFICIENCY
ANALYSIS AND INNOVATION
ANALYSIS OF CHANGING CONSUMER BEHAVIOURS; KNOWLEDGE TRANSFER ON THE DESIGN.
ANALYSIS OF RELEVANCE OF TECHNOLOGICAL INNOVATIONS AND POTENTIAL FOR DESIGN.
LINKING INNOVATIONS WITH DESIGN STRATEGIES.
Development of an interdisciplinary innovation study for electric vehicles. Development of new business models. Cost reduction by variation reduction.
Multidisciplinary collection, analysis and evaluation of innovations, scenario analysis. Review of megatrends in the automotive industry and analysis of relevance for transportation design. Definition of strategic innovation objectives and development of specific, interdisciplinary innovations on the based on design. Radical questioning of existing automotive concepts. Benchmarking and transfer of innovative concepts from other industries to transportation design.
Production cost reduction by eliminating variants: Only a standard version will be produced. Automotive concept similar to a smartphone.
In the exterior the vehicle has individually configurable zones (doors and windows, front lighting elements).
In the interior dashboard, vehicle floor and seats can be configured. The customer can buy the vehicle and individually download and activate configurations temporarily such as suspension tuning, performance or all-wheel drive. The doors, as well as parts of the interior are display-like.
Decorative elements can be designed personalized or downloaded and projected onto the doors, the windows can be darkened individually. The seats can be adjusted depending e.g. on comfort apps, seating on the rear bench can be activated individually. The vehicle can be steered independently or via drive-by-wire.
Together with carsharing providers or other partners individual business models can be developed. One could, for example, book a car at a hotel in Munich, which autonomously moves the sleeping guest to Hamburg, where he can use the hotel`s infrastructure after the arrival.